Company Identity
Chocolate supplements
Sourse sells chocolate-based supplements for skin, hair, sleep, energy, and mood, positioning the format as a more enjoyable supplement ritual.
Official siteOriginal Deck
Sourse Pre-Seed Deck
Embedded source PDF. Use the detailed reference page below for slide-level analysis and research notes.
Current Status
Active Business, But Headcount Trend Is Mixed
Sourse appears active: the official DTC site is live, products are marketed around skin, hair, sleep, energy, and mood, and Sarah Hyland remains part of the public brand story. Headcount is less clean: LinkedIn lists 11-50 employees, ZoomInfo lists 1-10 while noting recent hires, and PitchBook's public snippet lists 43 employees.
Checked June 19, 2026
Operating
Still In Business
Official site, active commerce positioning, product reviews, and current product pages support active operations.
Mixed
Headcount Trend
LinkedIn, ZoomInfo, and PitchBook do not agree. Treat growth as unresolved until Crunchbase/PitchBook/LinkedIn data is reconciled.
Diligence Note
Claim And Scale Risk
Absorption, beauty, sleep, mood, and health claims need substantiation; current retail footprint also needs re-verification.
Consumer - Functional Food - Pre-Seed Deck
Sourse
Vitamin-infused chocolate brand that pitched a $500K pre-seed SAFE, then raised a $1.6M pre-seed and $2.4M seed while expanding into Sephora and Whole Foods.
Pre-seed
Functional food
Beauty wellness
Unit economics
Retail proof
Deck Ask
$500K
Pre-Seed
$1.6M
Seed
$2.4M
Funding Raised
The 2020 $500K is the deck ask, not a confirmed close. Public sources report $4M total funding after the 2023 seed.
Research Brief
Sourse Is A Behavior-Change Brand With Retail Validation And Claim Risk
The strongest read on Sourse is that the deck turns a disliked behavior, taking pills and powders, into a craveable daily ritual: vitamin-infused chocolate. The deck's best claims were a memorable hook, early monthly revenue, strong gross margin, retail pilots, and a milestone-tied $500K SAFE ask. Later evidence supports the fundraising outcome through a $1.6M pre-seed, $2.4M seed, Sephora/Whole Foods distribution, and Sarah Hyland's brand role, while current scale and claim substantiation still need diligence.
Comparable Strength
Medium
Best for pre-seed functional food, supplement, beauty wellness, and consumer behavior-change decks where margin and claims diligence matter.
Founder-Market Fit
Founder plus celebrity brand signal
The deck centers Jenne Moore and Andrew Remlinger; Sarah Hyland later joined as co-founder and creative director, adding earned attention and brand narrative.
Sarah Hyland announcementBusiness Model
DTC plus selective retail
The deck showed DTC/retail economics and Nordstrom/Erewhon traction; later coverage reported Sephora and Whole Foods distribution.
BeautyMatterOutcome
Raised after the deck
The deck asked for $500K. Public reporting later showed a $1.6M pre-seed and a $2.4M seed, with total funding reported as $4M by Glossy.
Glossy seed coverageWhat The Research Supports
- Memorable wedge: "Eat your vitamins" quickly communicates product, behavior change, and consumer hook.
- Pre-seed traction: the deck shows monthly sales growth from beta through October 2020 and strong DTC/retail gross margin claims.
- Funding validation: Sourse raised larger rounds after the deck: $1.6M pre-seed and $2.4M seed.
- Retail validation: BeautyMatter reported 61 Sephora stores and 100+ Whole Foods locations.
- Brand accelerator: Sarah Hyland's co-founder/creative director role gave the brand a celebrity-led awareness asset.
What Still Needs Diligence
- Headcount trend: public sources conflict, so growth should be marked unresolved rather than assumed.
- Current retail footprint: Sephora and Whole Foods validation is strong historically, but current door count needs re-checking.
- Claims: absorption, beauty, sleep, mood, energy, and health claims need clinical and regulatory substantiation.
- Retention: early revenue is useful, but cohort repeat purchase and subscription mix are still missing.
- Funding totals: Glossy reports $4M total funding while PitchBook's snippet reports $6.5M; reconcile in Crunchbase/PitchBook.
Business Model Map
1
Daily Treat
Chocolate as supplement delivery.
2
Beauty Promise
Skin, hair, sleep, energy, mood.
3
Brand Pull
Founder story, UGC, Sarah Hyland.
4
Channel Proof
DTC plus Sephora, Whole Foods, Erewhon.
5
Line Expansion
Multiple functional bite variants.
Company Facts
FoundersJenne Moore, Andrew Remlinger
LaunchAugust 2020
Deck StagePre-seed SAFE
Oct. 2020 Sales$80K
DTC GM72.1%
Retail GM71.6%
Outcome Signals
Raised After Deck
$1.6M pre-seed in 2021 and $2.4M seed in 2023.
Retail Proof
BeautyMatter reported 61 Sephora stores and 100+ Whole Foods locations.
Brand Accelerator
Sarah Hyland joined as co-founder and creative director in 2021.
Claim Risk
Absorption and beauty/wellness claims need clinical substantiation and careful wording.
Most Useful Comparable Slide Patterns
| Slide | Pattern | Why It Matters | Best For |
|---|---|---|---|
| 1 | One-line consumer hook | "Eat your vitamins" is instantly memorable. | Consumer brands with a behavior change. |
| 5 | This/not-that replacement | Makes the old habit and new habit visual. | Products replacing an unloved routine. |
| 8 | Monthly traction timeline | Shows pre-seed launch velocity and retail validation. | Early revenue decks. |
| 9 | Unit economics table | Gives DTC and retail gross margin proof at pre-seed. | CPG companies with margin skepticism. |
| 12 | Ask tied to milestones | Connects $500K SAFE to monthly revenue, products, retention, and retail. | Pre-seed fundraising decks. |
Deck Contact Sheet